Subsistence Marketplaces Initiative

Marketplace Literacy Communities

 Empowering low-income communities through the marketplace


North, Central and South Chennai, Tamil Nadu, South India

Villages in Uthiremerur Taluk (2 hours from Chennai), Tamil Nadu, South India

Potential beneficiaries

Approximately 100 self-help groups of women (each with 15-20 women) in Chennai

Women in a cluster of villages near the town of Uthiremerur

Services offered

Marketplace literacy education

Links to financial institutions

Assistance in maintaining financial records

Ongoing support for running enterprises

Details of Marketplace Literacy Communities

Marketplace Literacy Communities is run by three volunteers who founded it, R. Venkatesan, S. Sudhakar and K. Vijayakumar, who have extensive experience as social workers, educators, and research associates for academic endeavors.  R. Venkatesan has coauthored a book and an academic paper on marketplace literacy. MLC Trust has three field workers working with self-help groups in Chennai and one field worker working with self-help groups in villages. MLC has either initiated work with existing self-help groups or formed or reactivated them.  They provide linkages to financial institutions and assist groups with financial records required to maintain good standing. They conduct base-line surveys to assess needs as they relate to the marketplaces and skill and confidence levels in marketplace literacy.  Their short term goals are to provide marketplace literacy education to the self-help groups in their communities through video and activity based methods and provide support to enterprises that are started up.

Contact details


Plot No. 1, Yadhaval Main Street, (Opposite to Devi Karumariamman Theatre), Virugambakkam, Chennai-600092, India

Cash or cheques will also be collected by our volunteers. To have a cheque collected at your convenience, please call:

R. Venkatesan, Founder and Director – Cell: 9710265183; email:

S. Sudhakar, Founder and Associate Director – Cell: 9840989822; email:

K. Vijayakumar, Founder and Associate Director – Cell: 9710458483; email:


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